PRIVACY POLICY

This Privacy Policy ("Privacy Policy") describes the information practices of MTY Franchising USA, Inc., and its Affiliates, dba Built ("Built") and, as applicable, its affiliates, subsidiaries and related entities including, without limitation, Kahala Management, L.L.C. ("Affiliates"), (Built and its Affiliates are referred to herein, as the context may require, as "we", "us", or "our"). It covers the information that we collect about you, how we use and share this information, and your choices regarding our collection and use. It applies to your access to, and use of, any of our websites, mobile applications, and online services or programs where this Privacy Policy is posted or linked (collectively, "Online Services").

If you do not agree with any term in this Privacy Policy, please do not provide any personal information. However, if you choose not to provide your personal information, you may not be able to, among other things, access particular areas of our website, access and use rewards programs, email clubs, order certificates, obtain franchise information, enter contests, request samples, or send us e-mail. If you have any questions or concerns regarding this Privacy Policy, please contact us via the Contact Information provided at the end of this Privacy Policy.

The Built Franchise System

The Built franchise system is a restaurant network made up of company-operated, franchised, and licensed Built restaurant businesses. Built franchisees ("Franchised Operators" or "Operators") own and operate their own individual franchised businesses. Built licensees ("Licensees") are granted a license to use Built's trade name and marks in the sale of Built products at Built licensed locations. Franchised Operators and Licensees are independent third parties, and this Privacy Policy does not apply to the privacy practices of any Franchised Operator or Licensee, or to any Built operations outside of the United States. Please see the Franchised Operator and Licensee Online Services section below for more information regarding a Franchised Operator's or Licensee's applicable policies.

Information Covered by This Privacy Policy

This Privacy Policy applies to information, including Personal Information, collected about you by Built and its third-party service providers. As used in this Privacy Policy, "Personal Information" means information that personally identifies you.

Information Collected

Built and its third-party service providers collect information about you from a variety of sources, including information you provide directly to us, and information we collect about you when you interact with us. For example, we and our third-party service providers collect information both directly and indirectly from you when you:

  • access or use our Online Service;
  • order and/or purchase any of our brand’s products or services;
  • contact or communicate with us;
  • create an account with us;
  • request information from us;
  • register for any event or program, and/or participate in any event, program, contest, surveys, or other promotion that we may offer directly or with another third party from time to time (collectively, "Promotions");
  • begin or complete the application process for a franchise opportunity, or for employment with us;
  • access or use Built pages or accounts on any third-party social media platforms such as Facebook, Twitter, or Foursquare ("Social Media Pages");
  • sign-up for communications (e.g. social media notifications) from us;
  • provide or submit comments, stories, suggestions, or other content or input to us;
  • interact with our Online Services via mobile, tablet or laptop device; and/or 
  • otherwise interact with us and Built Online Services.

We may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all of the aggregate information; provided that such information does not personally identify you or, if it does, as set forth in this Privacy Policy.

Personal Information

We and our third-party service providers collect Personal Information provided by you or on your behalf, which information may include your:

  • name;
  • address;
  • telephone numbers (including mobile numbers);
  • email addresses;
  • birthday details and/or age;
  • demographic information; and/or
  • financial information (e.g., credit and debit card numbers).

We do not require you to provide any information related to your racial origin, religious beliefs, or sexual orientation.

When you use the fingerprint login features on your Apple or Android devices, we do not receive your fingerprint data. Your mobile phone's authentication mechanism helps us verify that it is you.

Transaction Data

We and our third-party service providers may also collect information, including Personal Information, relating to your purchases from Built locations and our Franchised Operators and Licensees, such as the authorization code of the transaction, payment method, the date and time of the transaction, items purchased, and the purchase price ("Transaction Data").

Information Collected Automatically

We and our third-party service providers use tracking technologies such as Traffic Data, Cookies, Web Beacons, and others to automatically collect certain information from you when you use Built Online Services. The following are examples of information we may collect with these technologies:

  • your IP address, browser type, and operating system;
  • your device attributes including but not limited to device ID;
  • pages you view within our Online Services (including videos viewed);
  • if you buy goods from us, what you buy, where you buy, how frequently you buy and rewards you earn;
  • search information (e.g. terms or keywords you search for when using the Built Online Services);
  • websites you visited before coming to Built Online Services;
  • emails from us that you open and/or forward; and/or
  • offers or links from us to which you connect.

We use this information to personalize your online experience and for marketing purposes.

Our Online Services tracks and collects your IP address, domain server, type of computer, and type of web browser (collectively, "Traffic Data") for our marketing purposes and to manage and improve Built Online Services.

We also use cookies, which are small text files that are stored on a user's computer and allow websites to remember information about users ("Cookies"). We use Cookies to monitor how our Online Services are used, for marketing purposes, and to help personalize and improve Built Online Services. Most browsers automatically accept Cookies. You have the choice to set your browser to accept or reject Cookies. Each browser is different, so check the "Help" menu of your browser to learn how to change your Cookie preferences. You can also learn more about Cookies at the following websites:

  • For Microsoft Internet Explorer: http://www.microsoft.com/info/cookies.mspx;
  • For Mozilla Firefox: https://support.mozilla.org/en-US/products/firefox/protect-your-privacy/cookies;
  • For Safari: http://support.apple.com/kb/HT1677; and/or
  • http://www.allaboutcookies.org.
  • If you choose to decline Cookies, you may not be able to fully experience the interactive features of our our Online Services or programs, features, and services made available through any of Built Online Services.

    Certain pages on our Online Services and Social Media Pages may contain web beacons (also known as Internet tags, pixel tags, and clear GIFs), which are small bits of code embedded in pages or images on our Online Services and Social Media Pages ("Web Beacons"). We may also include Web Beacons in e-mails we send to you to learn if messages have been opened, acted on, or forwarded. You can disable the ability of Web Beacons to capture such information. Please refer to the "Help" menu of your browser to learn more about Web Beacons and your ability to disable them.

    We and our third-party service providers may also utilize other tracking technologies. For example, if permitted by applicable law, we may collect "referrers" and various environmental variables. A "referrer" is information the web browser passes along to our or our third-party service provider web servers, which refers to the URL from which you accessed Built Online Services. Environmental variables may include, among other things, the domain from which you access the Internet, the time you accessed our Online Services or Social Media Pages, the type of web browsers and operating system or platform used, the Internet address of the website you left to visit our Online Services or Social Media Pages, the names of the web pages you visit, and the Internet address of the website you visit next. These environmental variables are collected by many websites. We use these technologies for marketing purposes and to optimize user's experience with Built Online Services.

    We treat information automatically collected as non-personally identifying information. Such information may be combined with your Personal Information so that we can improve and customize our Online Services and our communications and Promotions. To the extent that information automatically collected is combined with Personal Information, we treat the combined information as Personal Information for the purposes of this Privacy Policy.

    You may encounter tracking technologies/cookies from our third party service providers that we have allowed on our Built Online Services. We do not control the tracking technologies used by third party providers as detailed herein.

    We may target and track the videos you view on Built Online Services. You consent to our tracking of your video viewing through the our Online Services or third party social media for up to two years or as permitted by applicable law or until you withdraw consent.

    Google Analytics

    We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"), on certain Built Online Services. Google Analytics collects information such as how often you visit Built Online Services, what pages you visit within Built Online Services, and what other sites you visited prior to coming to the applicable Built Online Service. We use the information provided by Google Analytics to improve Built Online Services. For more information regarding how Google collects, uses and shares your information please visit http://www.google.com/policies/privacy/partners/. Google provides users more choice on how their data is collected by Google Analytics by developing an Opt-out Browser Add-on which can be located at: http://tools.google.com/dlpage/gaoptout?hl=en. By installing this Add-on, no information is being sent to Google Analytics.

    California's Do Not Track Notice

    At this time, there is no worldwide uniform or consistent industry standard or definition for responding to, processing, or communicating Do Not Track signals. Thus, our Online Services are unable to respond to Do Not Track Signals. We do not, however, currently track your Personal Information over time and across third-party websites.

    Built does not allow third parties to collect Personal Information about your online activities when you use our Online Services for such third party use. We do use third party web analytics services on Built Online Services, such as Google Analytics, to help us obtain and analyze information about your browsing or usage habits but this information does not include Personal Information other than your IP address.

    Mobile Applications

    In addition to the information described above, we and our third-party service providers may collect additional information when you utilize any of our mobile applications, including for example, the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID), the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use our mobile applications.

    If you utilize any of the location-based services in our mobile applications, such as the fine a location function, we and our third-party service providers may collect, use, and share location data, including the real-time geographic location of your device. We use such information to provide and improve location-based products and services. You may opt-out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.

    Information Use

    We use your information that we collect, including Personal Information, for a variety of business purposes, including for example:

    • providing our brand’s products and services to you;
    • processing payments;
    • communicating with you regarding our locations, products, services, events, Promotions, and other offers;
    • tailoring our brand’s products, services, Promotions, communications, and Built Online Services, and advertisements to your interests;
    • creating and managing your accounts with us (e.g., email clubs, text distribution lists, rewards programs, online registration for events, online ordering, mobile payments, etc.);
    • administering our Promotions and other offers;
    • responding to your inquiries, comments, stories, or postings;
    • improving and customizing our brand’s products, services, Promotions, and Built Online Services;
    • for internal operations such as enhancing our product and service offerings, marketing efforts, and to conduct research and analysis;
    • developing new products, services, and Promotions;
    • for marketing purposes;
    • to prevent, detect, and investigate fraud, security breaches, and potentially prohibited or illegal activities;
    • to enforce our Terms and Conditions of Use; and/or
    • to protect the security and integrity of our business and Built Online Services.

    Information Sharing and Disclosure

    We may share and disclose your Personal Information under the following circumstances:

    • with third parties that provide a variety of services on our behalf, including the development, maintenance, and support of our Online Services and Social Media Pages, payment processing, online and mobile application ordering, the distribution of email and mobile messages, Promotions, ad serving, marketing, and marketing research and analysis;
    • within Built and with its Affiliates (as such terms are defined above in this Privacy Policy);
    • with our Franchised Operators and Licensees in order to provide our brand’s products, services, and Promotions to you, and for marketing purposes;
    • to comply with law, a court order, or other legal process, or in connection with a legal investigation;
    • as may be necessary to protect the safety, property, or other rights of Built, its Affiliates, Franchised Operators and Licensees, and our and their respective employees, customers, visitors, users, or any other person or entity;
    • to enforce any applicable terms and conditions and other agreements;
    • in the event of a corporate transaction (for example, the sale of our company, our assets or a portion of our assets to a third party, or financing);
    • in aggregated or other non-personally identifiable form; and/or
    • in accordance with your consent.

    User Generated Content

    our Online Services and Social Media Pages may allow users to post messages and submit their own content (e.g., stories, comments, blogs, postings, etc.), which may include Personal Information. You are responsible for all actions resulting from any information, including Personal Information, which you post on our Online Services or Social Media Pages. Please remember that any information you post becomes public information, is not subject to this Privacy Policy, and Built is not responsible for the results of such postings.

    Collection and Use of Personal Information of Prospective Built Franchised Operators

    If you complete an application for a franchise opportunity with Built, or express interest or otherwise request information about franchise opportunities, we collect Personal Information that you provide in connection with your request for information and/or to evaluate your application for a franchise restaurant business opportunity. We may also collect Personal Information about you from third parties to supplement, update, or verify your information, and/or to process your application for consideration as a Franchised Operator. Applicable law may require that you authorize a third party to share your Personal Information with us before we can acquire it. Failure to provide any requested information may negatively impact consideration of your application to become a Franchised Operator. By expressing interest in becoming and/or applying to become a Franchised Operator, you consent to our collection, use, and disclosure of your Personal Information in this manner.

    Collection and Use of Personal Information of Our Employment Applicants

    If you complete an application for employment with us, or request information regarding such opportunities, we collect Personal Information that you provide in connection with your request for information and/or to evaluate your application for employment with us. We may also collect Personal Information about you from third parties to supplement, update, or verify your information, and/or to process your application for consideration as our employee. Applicable law may require that you authorize a third party to share your Personal Information with us before we can acquire it. Failure to provide any requested information may negatively impact consideration of your employment application. By applying to become an employee of ours you consent to our collection, use, and disclosure of your Personal Information in this manner.

    Your Choices

    We provide you with the opportunity to update and/or delete certain information and to opt-out of having your Personal Information used or disclosed for certain purposes. For example, you may

    • correct, update, and delete your online accounts;
    • change your choices for subscriptions and certain communications (e.g., email clubs, text distribution lists, rewards programs, and other notifications);
    • choose whether to receive Promotions and offers from us;
    • request that we do not share your Personal Information with third parties for their marketing purposes; and/or
    • request access to your Personal Information.

    You may exercise your choices by contacting us via the Contact Information provided at the end of this Privacy Policy, or following instructions provided in communications sent to you.

    Because we plan our communications in advance, it may take several weeks for your request to become effective. If you continue to receive our communications after expressing an opt-out preference, please let us know so that we can investigate the situation.

    Children's Privacy

    We do not knowingly collect Personal Information online from children under the age of 13 without parental or guardian consent. Please contact us via the Contact Information provided below if you believe we may have collected such information without parental or guardian consent or other than in a manner authorized by law, and we will work to delete it. We or our Affiliates may need to access and use your child's personal information in order to respond to a service request, prevent fraud, or assist us in the management and improvement of our Built Online Services. We encourage parents of children under 13 to regularly check and monitor their children's use of e-mail and other activities online.

    Information Security

    We seek to keep your Personal Information secure and implement reasonable technical, administrative, and physical safeguards to help us protect such information from unauthorized access, use, and disclosure. If we collect or transmit sensitive information such as a credit card number, we use industry standard methods to protect that information. We also request that our third-party service providers use commercially reasonable security measures to protect your information from unauthorized access or use. However, no method of electronically transmitting or storing data is ever completely secure, and therefore, we cannot guarantee that your information will never be accessed, used, or disclosed in a manner that is inconsistent with this Privacy Policy.

    Links, Third-Party Websites, and Social Media Platforms

    Our Online Services and our communications (including e-mails) may contain links to other third-party websites, including, without limitation, the websites of Franchised Operators and Licensees, and social media platforms such as Facebook, Twitter, or Foursquare (such third-party websites and social media platforms are collectively referred to herein as "Linked Sites"). We are not responsible for the privacy practices, policies, or content of any Linked Sites, even if you link to them from our Online Services or our communications. This Privacy Policy does not apply to any Linked Sites. We have no control over the collection or use of information, including Personal Information, on any Linked Site. We encourage you to read and understand the privacy policies of any Linked Sites that you visit.

    Franchised Operator and Licensee Online Services

    Built Franchised Operators and Licensees are independent third parties and may own, operate, and maintain a website, mobile application, social media page, or other online service for his, her, or its franchised or licensed restaurant business ("Franchised Operator or Licensee Online Services"). This Privacy Policy does not apply to the privacy practices of any Franchised Operator or Licensee. Therefore, you should carefully review the privacy policy of each Franchised Operator or Licensee Online Services that you visit. Questions or concerns regarding any Franchised Operator or Licensee Online Services should be directed to the applicable Franchised Operator or Licensee.

    We may, subject to certain terms and conditions, allow a Franchised Operator or Licensee to link to Built Online Services. Built, however, is not responsible or liable for any Franchised Operator or Licensee Online Services, even if it is linked to this Site, or for any Franchised Operator's or Licensee's online conduct and privacy practices.

    E-mail Security

    "Phishing" is a scam designed to steal your Personal Information. If you receive an e-mail that looks like it is from us asking you for your Personal Information which you suspect may be a scam, please notify us as provided in the Contact Information section included at the end of this Privacy Policy.

    Data Transfers

    We may transfer the personal information we collect about you to countries other than the country in which the information originally was collected. The data protection and other laws of such other countries might not be as comprehensive as those in your country. By providing your information, you understand that it may be transferred to our facilities and to those third parties with whom we share it as described in this Privacy Policy.

    Changes To This Privacy Policy

    We may revise this Privacy Policy from time to time effective upon posting the revised Privacy Policy, along with the date on which it was most recently updated, on Built Online Services. Please check our Privacy Policy periodically to see if it has been updated. If a change to this Privacy Policy materially affects the use or disclosure of your Personal Information, a notice will be posted at www.Built.com along with a link to the updated Privacy Policy. Your continued use of our Online Services and/or provision of your information thereafter constitute your acceptance of such changes. Please contact us as described below if you would like information regarding any changes.

    Contact Information

    If you have any questions about this Privacy Policy or our use of your Personal Information, please contact us in any of the ways set forth below.

    Address:

    MTY Franchising USA, Inc.
    9311 E. Via de Ventura
    Scottsdale, AZ 85258 USA
    Attn: Marketing Manager
    customerservice@kahalamgmt.com

    Via the web:
    https://www.builtcustomburgers.com

    Phone:
    480-362-4800, (866) 4-KAHALA

    Effective: January 2018

    © 2018 MTY Franchising USA, Inc. All rights reserved.